When predicting future trends,
color trends
, most paint brands concentrate on the colors they believe will lead the trend for the upcoming year.
Sherwin-Williams
is turning the story around again this year—highlighting the aspects that usually receive less attention.
For this year, the chosen color is Radiant Lilac SW 0074, an energetic and ethereal lavender named “The Loneliest Color” for 2025. This particular shade stands out because it has received minimal tints compared to others within the extensive range offered by the company; hence, it was one of the least frequently picked colors by buyers. When we talk about tinting in painting terms, it means altering a neutral base with pigments to achieve different hues. Since Radiant Lilac didn’t attract many requests, it remained relatively unnoticed among consumers.
To coax it out of seclusion, Sherwin-Williams enlisted two significant cultural influencers: the Harlem style icon.
Dapper Dan
and WNBA rookie
Paige Bueckers
, the first overall draft pick for the Dallas Wings and a burgeoning star in women’s basketball.
“When it comes to how I express myself, I always stay true to me,” Bueckers said in a statement. “I love Radiant Lilac for the quiet confidence it conveys.”
During her initial professional tunnel walk in her hometown of Minneapolis, Bueckers showcased a bespoke tracksuit crafted by Dapper Dan in lavender. This unveiling took place prior to a game against the Lynx as part of an earlier promotional reveal for the campaign.
This look combines Radiant Lilac with subtle purples, cream, and ivory tones.
Cavern Clay SW 7701
, featuring a deep, earthly hue that enhances the seams and cuffs. Subtle nods to the West can be seen in the design of the drawstrings and trousers, hinting at her recent move to Dallas, while the entire color scheme exudes an air of sophisticated edginess.
Dapper Dan’s Second Season
Dapper Dan is well-known for his ability to reinvent himself. This year represents his second consecutive collaboration with Sherwin-Williams as the creative director for The Loneliest Color campaign. In the previous year, he assisted in reviving
Kingdom Gold SW 6698
This time, he’s broadening his message to emphasize individuality and visibility, particularly in the realm of women’s sports.
Paige is already shattering boundaries,” stated Dapper Dan. “The design we crafted for her inaugural tunnel walk honors the upcoming wave of pioneers. Individuals ought to take pride in their identity—embracing and expressing it without reservation.
Ways to Employ Lustrous Lavender Around Your House
Although it might seem like a daring option, Radiant Lilac functions splendidly within the house. It particularly complements interiors well.
eclectic interiors
From vintage-mod and boho styles to contemporary Scandinavian and sleek minimalist designs, this versatile option can be applied to feature walls, cabinets, furnishings, as well as textile items such as drapes, carpets, and cushions for an added touch of style.
A Chance to Win
In an effort to engage with their audience, Sherwin-Williams is providing fans the opportunity to win a trip to Dallas along with tickets to attend a women’s basketball game. Interested participants can secure a complimentary Radiant Lilac SW 0074 color chip or Peel & Stick sample by placing an order.
tlc.sherwin.com
up until June 30, 2025. Buying something isn’t required.
Regardless of whether you’re planning out a space or revamping your individual taste, Radiant Lilac serves as an encouragement to reconsider what colors are capable of. This hue acts as a reminder that frequently, the least noticed shades possess the greatest promise.
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Radiant Lilac Sherwin-Williams
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